The Fifth Third Bank Foundation has announced its 2019 Strengthening Our Communities Fund grants for North Carolina. The awards benefit local nonprofit programs that support small business development. The Fifth Third Foundation awarded Central Piedmont Community College a $50,000 grant to support entrepreneurship through a pitch competition.

Central Piedmont designed the “53 Ideas Pitch Competition” to help address income inequality and equity through entrepreneurship. The competition will provide underserved individuals who participate with access to the capital, training resources, and social connections needed to remove barriers, and allow individuals to take an idea and turn it into a viable business. The top prize winner of the competition will receive $10,000 in seed money for a start-up business.

“Fifth Third Bank is committed to strengthening our communities, and we cannot do it alone: it takes strong and engaged partners like Central Piedmont to truly make a difference,” said Lee Fite, regional president for Fifth Third Bank in the Mid-Atlantic. “The ‘53 Ideas Pitch Competition’ addresses an essential link between economic mobility and entrepreneurship. The work our partners like Central Piedmont are doing to increase access to capital for entrepreneurs will directly benefit our community.”

“Studies show that four out of five entrepreneurs do not access bank loans or venture capital. Rather, their sources of funding are personal net worth, family wealth, or connections to networks,” said Renee Hode, executive director of Central Piedmont’s Small Business Center. “Unfortunately, this leads to inequality in entrepreneurship. The ‘53 Ideas Pitch Competition’ seeks to expand opportunity for everyone in the greater Charlotte region, especially those populations who may experience barriers or have limited access to resources to start a business.”

The “53 Ideas Pitch Competition” is an open call for business ideas from residents across the region. Individuals will have 53 seconds to pitch their idea in the form of a video submission uploaded to 53ideas.com. The submission deadline is Feb. 20, 2020. For open, inclusive access to the needed technology, Central Piedmont’s Small Business Center will be hosting pop-up recording events throughout the community. Visit 53ideas.com for pop-up dates and times.

Judges will review the submissions and select the top 53 pitches. Top entrants will advance in the competition and receive a $50 award. Over the following 53 days, the participants will work to refine their ideas and master their pitch before another selection process.

Training and coaching on pitching, marketing, financing, forecasting, and business law will be available to participants, regardless of whether they advance in the competition. Free resources will be offered by Small Business Centers located at community colleges throughout the region, including Central Piedmont, Cleveland, Gaston, Mitchell, Rowan-Cabarrus, South Piedmont, and Stanly.

After the 53-day training period, the top 53 entrants will participate in a closed pitch event where the judges will narrow the field down to 15. The top 15 will receive $200 each and go on to compete on stage for the top awards: first place receives $10,000; second place earns $5,000; and third place receives $2,500 in seed funding to help turn their ideas into a viable business.

The 38 participants who did not advance can still showcase their ideas at an expo before the final pitch event. This gives these participants visibility with event attendees, as well as an opportunity to share their ideas and increase their social networks.

“53 Ideas Pitch Competition” is made possible by the support from the Fifth Third Bank Foundation and the Central Piedmont Foundation, and also the City of Charlotte’s Economic Development Office.

Learn more about the “53 Ideas Pitch Competition” at 53ideas.com or upload a video submission by the Feb. 20 deadline.